Wanderers credit partnership with Halifax-based Thinkwell Research for gaining insights off the pitch.

All businesses need to take the time to understand their customers in order to perform at the top level. Our fans and corporate partners are the driving force behind our business, so in 2019 – 20, the club teamed up with Thinkwell Research to provide important data that helps drive decision making throughout the organization.

Owner Len Preeper was interested in the Wanderers project after a pitch from friend Derek Martin. “I was so excited to see a professional team in Halifax that would help drive the downtown economy,” Preeper explained. “It is a very interesting case study in revitalizing downtown Halifax and how the team’s broad base of fans appeal to different businesses. The diversity of the crowd and the attention to all the different groups that attend makes the club standout.”

“The information that we have derived from Thinkwell’s research has allowed us to gain valuable insights into where our fans are coming from, demographics, what they value at the field and some of the future items they want to see from the club.” stated Wanderers Founder and President Derek Martin. “Thinkwell has worked with large regional companies such as Wilsons, Emera and Atlantic Canada’s credit unions, plus several crown corporations, governments, universities and not for profit organizations. They understand our business community and Len was one of the first to understand the potential of the Wanderers in Halifax. We’re happy to continue building on our partnership through 2020.”

If your company is looking for a team to deliver the research results you need, then research Thinkwell Research. Len and his team will be happy to show you how to make your research matter.